一笔外贸订单的顺利成交和完成需要经过非常多的细节沟通，包括从最初给潜在客户发送开发信或回复询盘，到最终客户收到货物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要外贸业务人员能够准确、及时的和国外客户进行有效沟通，只有这样才能确保每一笔外贸订单的高质量交付以及后续客户的持续返单。
以下是30个外贸人常用的全流程邮件模板，从开发信、客户跟进邮件、询盘回复邮件、报价邮件到客户下单前的邮件回复、客户确认订单后让发形式发票的邮件再到收到定金后回复客户的邮件、反馈订舱情况邮件、货物到港前提醒客户安排提货邮件等等，详细实用。
可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。
I'm wondering if you might be open to an initial conversation to gauge a fit?
We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute or two to learn more about us, you can visit our website here at [site-link]. If I don't hear from you, I will reach out to you via phone later in the week.
Thank you.
Best regards,
Lily Lee
While I have you, I thought you might find some interest in our cooperation with [client name]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]
As a reminder, we're a [Outline the main business] company, expert (or specializing) in the [Describe more spcifically] category. We've worked with [name 2-3 clients] in your country, and help many others to [achieve goal].
I look forward to hearing from you soon.
Best regards,
Lily Lee
This is Lily Lee, the sales manager of ABC Company. [Product name] is our main product, and our product have been exported to [Country name] market for many years with huge quantity.
As per your request, we'd like to give you our quotation for the [Product name] as below. I am also attaching the formal Quotation List with more details in this mail, please kindly take a view of the attached file.
[Quotation]
Looking forward to hearing from you soon.
Sincerely,
Lily Lee
邮件4：询盘回复（产品信息不太明确）
Dear John Smith,
Thanks for your below inquiry.
We are a professional manufacturer of [Product name] here in China, our product have been exported to [Country name] market for many years. For more details, please take a visit to our website: [http://www.abc.com].
In order to give you our offer precisely, could you please let us know the below information:
1. Which product do you need?
2. What is your quantity demand?
3. Do you have any specific requirement about the product?
4. Do you need us to give you the quotation with freight charge? If yes,please let us know the name of your destination port.
Looking forward to hearing from you soon.
Sincerely,
Lily Lee
Please note that the pictures attached here are for your reference only, we will make the production strictly according to your specific requirement.
Looking forward to hearing from you.
Sincerely,
Lily
You know, except for giving you our lowest possible price, we need to use the best material to guarantee the quality of the product, we are a company focusing on long term cooperation instead of doing one time business, we need to give you and your client the best quality product with the best material. The price we quoted for you are already our bottom price, we can’t compromise on the the quality of material, and we are unable to reduce the price now.
But, if you can increase the quantity to one 40′HQ, the unit logistic cost will be lower, and we will be able to give you 1% discount. Enclosed please find the PI for both one 20′GP and one 40′HQ. Please compare the difference and let us know your decision.
By the way, because of the Chinese New Year holiday, our factory will stop working from 8th Feb – 5th March. If your deposit could be made within this week, we will do our best to make the delivery before our new year holiday, although it is quite a difficult job. If you are going to place the order later on, most probably the shipment could only be made when we get back to work from the new year holiday, that will be in the middle of March.
Waiting for your information.
Sincerely,
Lily
邮件7：下单前讨价还价的回复（适当降价）
Dear John,
Thanks for your fast reply.
We do appreciate your efforts on this tender, we hope you can win it and we will spare no efforts to assist you to win this tender.
You know, except for giving you our lowest possible price to win this order, we need to use the best material to guarantee the quality of the product. We are a company focusing on long term cooperation instead of doing one time business, we need to give you and your client the best quality product with the best material. Therefore, we can’t compromise on the material, and it will be very difficult for us to reduce the price.
But considering this is a tender and in order to start our cooperation from now on, we’d like to give you our “cost price” and leave no profit margin in our side to assist you win this tender. Attached please find our rock bottom quotation with “cost price”:
We hope our efforts could help you win this tender, and hope to hear from you soon!
Sincerely,
Lily
As requested, I am attaching the Proforma Invoice here in this mail, please take a view of it.
By the way, do you need us to book the shipment for you? If yes, please kindly let me know the name of your destination port, we will check the freight cost for you.
Looking forward to hearing from you soon!
Sincerely,
Lily
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